Google Analytics without Javascript

The GIF Request Parameters

The GIF request is quite long. Here is an example of only a part of a GIF request:

This table contains a listing of the many of the parameters passed in via the GIF Request. Not all parameters are passed in with every execution of the tracking code, since some apply only to certain conditions, such as campaign referrals or shopping carts. When using this reference, keep in mind that you will be looking for those variables that most commonly apply to the page/request you are investigating.

Variable Description Example Value
utmac Account String. Appears on all requests. utmac=UA-2202604-2
utmcc Cookie values. This request parameter sends all the cookies requested from the page. utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B
utmcn Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session utmcn=1
utmcr Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request. utmcr=1
utmcs Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-“ utmcs=ISO-8859-1
utmdt Page title, which is a URL-encoded string. utmdt=analytics%20page%20test
utme Extensible Parameter Value is encoded. Used for events and custom variables.
utmfl Flash Version utmfl=9.0%20r48&
utmhn Host Name, which is a URL-encoded string.
utmhid A random number used to link Analytics GIF requests with AdSense. utmhid=2059107202
utmipc Product Code. This is the sku code for a given product. utmipc=989898ajssi
utmipn Product Name, which is a URL-encoded string. utmipn=tee%20shirt
utmipr Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format. utmipr=17100.32
utmiqt Quantity. utmiqt=4
utmiva Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded. utmiva=red;
utmje Indicates if browser is Java-enabled. 1 is true. utmje=1
utmn Unique ID generated for each GIF request to prevent caching of the GIF image. utmn=1142651215
utmp Page request of the current page. utmp=/testDirectory/myPage.html
utmr Referral, complete URL. utmr=
utmsc Screen color depth utmsc=24-bit
utmsr Screen resolution utmsr=2400×1920&
utmt Indicates the type of request, which is one of: event, transaction, item, or custom variable. If this value is not present in the GIF request, the request is typed as page. utmt=event
utmtci Billing City utmtci=San%20Diego
utmtco Billing Country utmtco=United%20Kingdom
utmtid Order ID, URL-encoded string. utmtid=a2343898
utmtrg Billing region, URL-encoded string. utmtrg=New%20Brunswick
utmtsp Shipping cost. Values as for unit and price. utmtsp=23.95
utmtst Affiliation. Typically used for brick and mortar applications in ecommerce. utmtst=google%20mtv%20store
utmtto Total. Values as for unit and price. utmtto=334.56
utmttx Tax. Values as for unit and price. utmttx=29.16
utmul Browser language. utmul=pt-br
utmwv Tracking code version utmwv=1