So is it content – No! Maybe backlinks – No! Or maybe Social media profiles – Definitely NO! So what is it? It’s easy – Click-through rate (CTR). What is Click-through rate? Click-through rate is a way of measuring the success of an online advertising based on clicks. For example if somebody search for a keyword and click on your site, Google will rank your site higher. In conclusion optimize your site title and metadescription to be as good as possible, because this is the first thing users see when a result is displayed.
A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you. Cookies play an important role. Without them, using the web would be a much more frustrating experience.
On 06 August 2014 Google recently released news that they are boosting the rankings for websites that have been secured with an “SSL Certificate”. Adding an SSL Certificate to your domain in an inexpensive way to not only increase conversions and security, but also to send a signal to Google that you’re serious about your business. If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool.
Don’t waste your time on the social networks, use tools like hootsuite. There are a lot of web tools to manage and measure your social networks.