So is it content – No! Maybe backlinks – No! Or maybe Social media profiles – Definitely NO! So what is it? It’s easy – Click-through rate (CTR). What is Click-through rate? Click-through rate is a way of measuring the success of an online advertising based on clicks. For example if somebody search for a keyword and click on your site, Google will rank your site higher. In conclusion optimize your site title and metadescription to be as good as possible, because this is the first thing users see when a result is displayed.
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